A custom wheelbuild with a violet chris king hub and SON Dynamo

Wheelbuilding by Stoke Custom Wheels

Coming from our perspective at Chumba to build rock-solid bicycles up for the challenges of bikepacking, ultra-racing, trail riding, and gravel racing, this same ethos is applied to Stoke Custom Wheels. For over 10 years our custom wheels have been consistently proven at events like Tour Divide, the Colorado Trail Race, and AZTR.

Our wheelbuilding services are open to anyone looking upgrade their ride, whether it is a Chumba or not! The mission behind Stoke Custom Wheels is to provide handbuilt custom wheels that are made to last. All of our wheels are built to the highest standards, using practiced techniques and high-quality components. We specialize in building high-quality wheels for road, gravel, mountain, and touring bikes.

Reach out to add a custom wheelset to your chumba build, or start customizing below!

Why go with a custom wheelset?

Similar to how Chumba builds our bikes for each individual rider, we believe customizing a wheelset to a rider’s individual ride style is equally important. When evaluating a custom wheelbuild, we can customize the hole count, spoke type, rim, and hub selection to meet a rider’s goals.

Wheelbuilder lacing a DT Swiss 240 hub to an Astral Veil6 Rim
A White Industries handbuilt rear wheel in purple with a SRAM XX1 cassette

There are lots of considerations to take in when choosing the components for a wheel. From ride style, rider weight, preffered tire size, and where you’ll be riding, there are a lot of factors. We can help you choose parts that will complement your riding, making sure you get the most out of your bike. With a build quality that exceeds industry standards, you can have confidence that your wheel will hold up while racing or riding in extreme and remote areas.

There are also considerations that can be taken to change the feel of your wheelset. Options such as a more compliant rim to smooth out long days in the saddle, or a high engagement hub to aid acceleration in slow, technical terrain can help optimize your ride.

Dynamo Wheels

Thinking about adding a dynamo to your bikepacking or commuting rig? We offer single front wheels, or dynamo wheelsets if you want a second adventure wheelset. Dynamo hubs are a great way to extend your rides by enabling you to charge electronics and power a light to keep you riding late into the night.

Many rim options are available to match your current wheel setup!

A deconstructed dynamo wheelset with Raceface arc rims, spoke head washers, and a Chris King Violet rear hub